WHAT IS A MARKETPLACE STRATEGY:

A marketplace strategy is a combination of many key elements, that give better positioning and market strength. There is no set formula, and a marketplace strategy is dynamically based on the various forces encountered in a marketplace, the nature of the business, the nature of products, and services, as well as the nature of present and future. 

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CHOOSING THE RIGHT MARKETPLACE STRATEGY:

The principles of "Connect & Disconnect" are the core of determining the right elements of Marketplace Strategy. Is the business failing, or excelling in any of the key elements. If there is disconnection, then there is failure. If there is strong connection then there is strong dominance and influence on the marketplace, with strong trust. Choice of Marketplace strategy takes into account capabilities and limitations. Marketplace Strategy is also highly incumbent in the level of change required, and the time in which this needs to occur.

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The first step in development of Marketplace Strategy will come from increasing the accurate knowledge base, specific to the nature and positioning of the business. With a lacking, mis-guided or irrelevant knowledge base, the organisation can miss a great deal of opportunity and timing. 

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The best choices of Marketplace strategy are measured by the level of knowledge and influence a business has over its customer and competitors.

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HOW IS MARKETPLACE STRATEGY SERVICED:

Marketplace Strategy is serviced through adequate research, polling, software, connectivity, problem solving, financial modelling, product development, pricing, organisational culture development, cyclic business models, and strategy activation and evaluation of such areas.​ 

Organisations can achieve this almost entirely nowadays through having their own IT applications and proprietary technologies to drive their Marketplace Strategies.

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HOW IS MARKETPLACE STRATEGY APPLIED:

Marketplace Strategy is best applied solely through the measure of "presence and influence". These two factors are symbiotic to one another.

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The other theme that is critical to the application of Marketplace Strategy is the science of "Motility" and how the organisation can constantly adapt and grow. An organisation that is currently one of the Worlds best examples of thorough Marketplace Strategy is Amazon. For this reason their stock value keeps going up and up, through the constant positioning and influence the company is constantly in the processes of creating year to year.

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EXECUTION OF MARKETPLACE STRATEGY:

Execution of Marketplace Strategy is not entirely "Application" of Marketplace Strategy. A Marketplace strategy can be put into place, but not necessarily executed too well. This may come from a variety of factors, some being lack of ability to: communicate, access/update data, enable enough  connectivity, make decisions based on metrics, create sufficient presence, make life easy but highly fruitful and a number of simple things. 

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Execution also involves the cyclic process of getting accurate performance results, data, feedback and conveyance of this into adaptation models to cope. Coping is a means of dealing with the losses that might be faced, or dealing with the needs that stem from growth.

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THE BENEFITS OF CUSTOMISED SAAS FOR BEST MARKETPLACE STRATEGY:

Once again this comes back to customised proprietary software being the best solution towards implementing and solving the many requirements of keeping the best Marketplace Strategy in play. 

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Customised SAAS that is cloud based is highly responsive, conveys transparency, delivers credibility, enables more control and results in more accuracy of data, metrics and analytics for better decisions.

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A supplier can have real time conveyance of information, and industry partnership can be more sustainable, an operator can manage better, while a customer can have a better understanding of process and benefit from better value propositions, personalised service and status quo.

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[read more about SAAS]

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